Digital Brands

Digital, social and mobile media subvert the top-down, one-way flow of information and introduce a wholly new many-to-many dynamic with social, political, and economic ramifications that are yet to be fully explored.  With the rapid rise of digital media, audiences can access, share and even create media content when they want, how they want and wherever they want.  Therefore, our challenge is simple to articulate, but difficult to resolve: How do we focus on such a rapidly moving target?

This course will explore how digital, social and mobile media change existing media systems and persuasive practices, and are used effectively to develop personal and corporate brands.