Social Media Panel

We investigate relationships between the social characteristics of social media users and their production of digital content.  Digital production - the extent to which and means by which people express themselves online - reflects social and political engagement in an increasingly online polity.

We anticipate that digital production will vary with class, ethnicity, and traditional political engagement as a function of resources and opportunities represented by these social characteristics.

We explore digital production using a novel data source that combines self-identification and self-reported data with individual-level social media data scraped form the actual Twitter accounts of survey respondents.

We have created a unique social media panel to study digital participation via social media.

Our panel allows us to survey a nationally representative sample of social media users and the content they produce.  When combined with our syndicated research services, this panel enables us to know who produces what in social media, a research tool that is unparalleled in the world.