LSU SMAC Lab

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SOCIAL MEDIA ANALYSIS AND CREATION LAB

The Social Media Analysis and Creation Lab is housed in the Manship School of Mass Communication at Louisiana State University.  It is a collaborative research space, teaching facility, and tool for student media designed to track and interact with the world through social media.

EMERGING MEDIA 

Your primer on all things digital.  Learn about the effects of new media on creativity, culture, politics and the presentation of news. 

CREATE LAB 

Get ready to sharpen your skills in creativity, production, expression and implementation.  Create meaningful work for a real client. 

DIGITAL BRANDS

Explore the social, political and economic effects of the fast-pace digital, social, and mobile media.  Learn to develop personal and corporate brands. 

SOCIAL MEDIA ANALYSIS 

Focus on the growing practice of social media analytics to create compelling content and more effectively interact with audiences. 

Do you want to use social media to change the world?

RSS Check out SEE > Suite at the Department of Advertising and Public Relations of the Grady College at the University of Georgia

  • Alexa Loses Voice, Wins Tech Industry Ad Bowl LII February 5, 2018
    Amazon’s Alexa may have lost her voice, but she was this year’s clear winner in the Tech Industry’s Ad Bowl LII. This playful spot by Lucky Generals dominated the industry’s Click for More
    SEE Suite @ UGA
  • This Blog Post is a Tide Ad February 5, 2018
    Tide’s ad, “It’s A Tide Ad” by Saatchi & Saatchi New York, was the runaway winner of the Super Bowl last night, hijacking the conversation in both social media and Click for More
    SEE Suite @ UGA
  • Super Bowl Ads of 2018 : The Automotive Industry Takes Action February 5, 2018
    As the Super Bowl approached, brands continued to generate buzz and stir up conversations in regard to their upcoming Super Bowl ads. The automotive industry has often had placements during Click for More
    SEE Suite @ UGA
  • Who Do They Really Love? The Endorsers’ Power Over The Brand. February 4, 2018
    A total of 16,419 posts were collected to examine the conversations pertaining to brands such as Pepsi, Coca-Cola, Doritos, M&M’s and Skittles. Among the plethora of snacks and beverages advertised Click for More
    SEE Suite @ UGA
  • Watering Down the Super Bowl LII Beer Conversation February 3, 2018
    As Super Bowl Sunday approaches, the rosters for this year’s ads are being finalized. And surprisingly for the Beer and Alcohol Market, it’s water who will be on the starting Click for More
    Itai Himelboim