The Social Media Analysis and Creation Lab is housed in the Manship School of Mass Communication at Louisiana State University.  It is a collaborative research space, teaching facility, and tool for student media designed to track, synthesize, and interact with the world through social media.  

Our goal at LSU SMAC Lab is to increase civic engagement and empower citizens in the effective and responsible use of social media.  However, LSU SMAC Lab isn’t just about dissecting analytics.  LSU SMAC Lab is a place for students and faculty to create compelling content to serve our community and our world.