Emerging Media
Your primer on all things digital. Learn about the effects of new media on creativity, culture, politics and the presentation of news.
Create Lab
Get ready to sharpen your skills in creativity, production, expression and implementation. Create meaningful work for a real client.
Digital Brands
Explore the social, political and economic effects of the fast-pace digital, social, and mobile media. Learn to develop personal and corporate brands.
Social Media Analysis
Focus on the growing practice of social media analytics to create compelling content and more effectively interact with audiences.
WHO WE ARE
The Social Media Analysis and Creation Lab was founded in 2016 in the Manship School of Mass Communication at Louisiana State University. It is a collaborative research space, teaching facility, and tool for student media designed to track, synthesize, and interact with the world through social media. Our goal at LSU SMAC Lab is to increase civic engagement and empower citizens in the effective and responsible use of social media. However, LSU SMAC Lab isn't just about dissecting analytics. LSU SMAC Lab is a place for students and faculty to create compelling content to serve our community and our world.